Even though not news anymore, I think this has not reached enough people. The Swedish clothing company ‘JC’ launched this spring campaign earlier this year. What makes this campaign different from the rest is that both male and female lines are presented by the same model.
Erika Linder is the face in all of the above photos, and if I ever struggle to explain my view on gender, this is now my go-to. The campaign clearly shows how gender is constructed; and that something constructed can always be altered.